182: Reporting on the World’s Most Secretive Tech Company, with Mark Gurman
Summary
Cortex hosts Mark Gurman, Bloomberg’s managing editor of consumer technology, who discusses his career from high school reporter to breaking major Apple scoops like Siri and the iPhone 4S. Gurman details his transition to Bloomberg, his professional relationship with Apple, and his reporting on the company’s AI struggles and the upcoming CEO succession from Tim Cook to John Ternus. He also addresses the rise of supply chain leakers, his writing process, and the importance of accuracy over market impact in his journalism.
Topics discussed
Introduction and favorite app recommendation
Mark Gurman's early obsession with Apple products
From 9to5Mac to breaking major Apple scoops
The 12-inch MacBook Pro and minimalist design era
Joining Bloomberg and relationship with Apple
Reporting on Apple's AI crisis and leadership
Predicting John Ternus as CEO and writing style
Shaking trees, follow-up stories, and team leadership
Fake leakers, accuracy vs. speed, and reputation
Foldable iPhone expectations and Face ID challenges
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