182: Reporting on the World’s Most Secretive Tech Company, with Mark Gurman
Summary
Mark Gurman joins Cortex to discuss his career covering Apple, from his early days at 9to5Mac to his current role at Bloomberg. He details his reporting on Apple’s AI challenges, the upcoming CEO transition to John Ternus, and the evolution of his source-building process. Gurman also addresses the impact of his scoops on market perception and the rise of supply chain leakers.
Topics discussed
Introduction and favorite apps
Mark Gurman's early obsession with Apple products
Career beginnings at 9to5Mac and early scoops
The 12-inch MacBook Pro and minimalist design era
Joining Bloomberg and relationship with Apple
Reporting on Apple's AI crisis and leadership
Writing style, accuracy, and handling leaks
The rise of fake leakers and market impact
Predictions for the foldable iPhone and Face ID
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