181: The Workflow Behind Track Star*, with Jack Coyne
Summary
Host Jack Coyne discusses the creation and business strategy behind his viral music trivia show, Trackstar. He explains how the format evolved from NYC trivia to a global hit, balancing street interviews with celebrity guests like Olivia Rodrigo. The conversation covers monetization through branded content, the importance of maintaining a human-centric approach, and recent investment from former Rolling Stone CEO Gus Wenner to scale the company.
Topics discussed
Introduction and Jack's favorite apps
Origin of Public Opinion and Trackstar
Trackstar format and music selection
FitBard ad break
Interviewing strangers vs. celebrities
Business model and brand partnerships
Squarespace ad break
Platform strategy and content philosophy
Investment from Gus Wenner and scaling
Team size, office culture, and tools
Global recognition and future expansion
Listen ad-free on Castria