180: From Instagram Poems to a Bestselling Book, with Loryn Brantz
Jun 22, 2026 · 1h 26m
Summary
Host Mike Hurley interviews poet and illustrator Lauren Brantz about her creative process and career evolution from Sesame Street to BuzzFeed. They discuss her viral character Copy, the New York Times bestseller *Poems of Parenting*, and her unique workflows, including scribble journaling and digital detoxing. Brantz also shares insights on handling online feedback and transitioning to independent artistry.
Topics discussed
Introduction to Lauren Vrance and her career
Lauren's early career at Sesame Street and BuzzFeed
The origin story of her Instagram poetry
Publishing the book and managing creative flow
FitBod sponsorship segment
Creative routines, journaling, and finding inspiration
Work-life balance and digital distractions
The editing process and handling feedback
Social media challenges and online harassment
Transition to full-time creator and parenting themes
Squarespace sponsorship segment
Launch of 'Designed in California' podcast
Apple I sales and the development of Apple II
Early funding attempts and Mike Markkula's involvement
Failed sale attempts to Atari and Commodore
Commodore PET vs Apple II and future outlook
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