Cortex Cortex

180: From Instagram Poems to a Bestselling Book, with Loryn Brantz

Jun 22, 2026 · 1h 26m

Summary

Host Mike Hurley interviews poet and illustrator Lauren Brantz about her creative process and career evolution from Sesame Street to BuzzFeed. They discuss her viral character Copy, the New York Times bestseller *Poems of Parenting*, and her unique workflows, including scribble journaling and digital detoxing. Brantz also shares insights on handling online feedback and transitioning to independent artistry.

Topics discussed

Introduction to Lauren Vrance and her career Lauren's early career at Sesame Street and BuzzFeed The origin story of her Instagram poetry Publishing the book and managing creative flow FitBod sponsorship segment Creative routines, journaling, and finding inspiration Work-life balance and digital distractions The editing process and handling feedback Social media challenges and online harassment Transition to full-time creator and parenting themes Squarespace sponsorship segment Launch of 'Designed in California' podcast Apple I sales and the development of Apple II Early funding attempts and Mike Markkula's involvement Failed sale attempts to Atari and Commodore Commodore PET vs Apple II and future outlook
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