How we have secured over six figures in event sponsorship
Summary
Hosts Christina and Maria share their journey from humble beginnings to securing six figures in event sponsorship for their brand, High-Bad Women. They offer practical advice on overcoming rejection, building genuine relationships through networking, and crafting customized pitches that prioritize sponsor ROI. The episode emphasizes integrity, proving your concept, and maintaining long-term partnerships to ensure mutual success.
Topics discussed
Intro and why we recorded this sponsorship episode
Our sponsorship journey from humble beginnings to six figures
Mindset: Reframing sponsorship as an opportunity, not a favor
Thinking like a partner to maximize sponsor ROI
Building relationships and networking in real life
Using social proof to make pitching easier
Identifying the right sponsors who fit your audience
Crafting winning pitches and knowing your capacity
Maintaining relationships and over-delivering on promises
Handling rejection, negotiating, and final encouragement
Outro and free podcast resource offer
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