How to Remain Top of Mind Without Being Weird About It
Summary
Host Christina shares strategies for staying top of mind through consistent, value-driven engagement rather than aggressive sales. She emphasizes using personal CRMs to track relationships, sending nurturing emails, and marking milestones with thoughtful gestures like gift cards. The episode also covers the importance of public support, such as promoting friends' launches, and batching weekly outreach to maintain a strong referral network.
Topics discussed
Introduction and welcome to the Community podcast
The importance of staying top of mind without being weird
Building business through referrals and trust
Systemizing relationship maintenance vs. personality
The power of connection calls and networking events
The challenge of losing steam and keeping contacts warm
Building a personal CRM to track relationships
Tagging and segmenting contacts for easy referrals
Sponsor: How Dubsado streamlines client workflows
Using email lists for nurturing, not just selling
Marking milestones and sending thoughtful gifts
Batching weekly outreach and follow-ups
Small gestures: sharing content and public support
Post-event follow-up strategies and summary
Outro and free podcast guest blueprint resource
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