How to Land Brand Partnerships and Event Sponsorships with Alli Arruda
Summary
Christina Barold and Ali Aruda discuss the power of in-person community building and how to secure brand partnerships for events. They emphasize starting with small, value-driven collaborations to build social proof and confidence before making larger sponsorship asks. The hosts share strategies for creating win-win scenarios, such as providing brands with content and exposure, and highlight the importance of authentic alignment between event themes and partner products.
Topics discussed
Intro and the 'Pinned Friend' iPhone story
The power of in-person connections vs. online
How High Vibe Women started with small dinners
Friendship first, business second philosophy
Sponsor: Podmatch for podcast interviews
Setting boundaries and choosing events as a mom
Building brand partnerships: The 'Ask' strategy
Using content and collabs to open doors
Starting small: Buying wholesale to build trust
Sponsor: Dibsato for client management
Earning your space: Growing sponsorship revenue
Benchmark's 'Conditioning & Coffee' community events
Adding value to brands: The walk event story
Brand alignment and authentic partnerships
Long-term partner check-ins and feedback
Upcoming events and where to find the hosts
Outro and free podcast guest blueprint
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