How we invested in our business during the first year
Summary
Christina and Maria, co-founders of a seven-figure marketing agency, break down their strategic investments during their first year of business. They discuss prioritizing community-building masterminds over expensive branding or solo coaching, while cautioning against premature outsourcing. The episode offers honest insights on avoiding common pitfalls, trusting intuition, and making discerning financial decisions to scale sustainably.
Topics discussed
Intro: Christina and Maria's dynamic and work hours
Business overview: Revenue, hiring mistakes, and reinvestment
Investment 1: Education, masterminds, and networking ROI
Sponsor: Roop Creative Agency branding services
Investment 2: Tools, software, and the Dubsado recommendation
Investment 3: Branding, logos, and why you don't need to overspend
Investment 4: Outsourcing lessons and knowing your strengths
Conclusion: Strategic investments, intuition, and final tips
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