Depth Over Breadth: How to Get Real ROI From a 200+ Person Event
Summary
Christina shares her strategy for maximizing ROI at large networking events, emphasizing deep connections over collecting business cards. She offers practical tips like bringing a buddy, pre-selecting key contacts, and defining your goals before attending. Christina stresses that follow-up is the real event, advising listeners to block time after the event to nurture new relationships. She encourages attendees to define their own success metrics and view big events as catalysts for long-term business growth.
Topics discussed
Introduction and show overview
Personal anxiety about attending large events
Redefining ROI: Depth over quantity of connections
Case study: Success at a 160-person event
The value of nurturing few relationships
Strategy: Bringing a buddy to events
Pre-event networking: DMs and introductions
Sponsor: Merit Media paid ads
Defining your goal and season for the event
Managing energy and taking breaks
Respectful networking etiquette during sessions
The importance of post-event follow-up
Defining your own success metrics
Encouragement to stretch your comfort zone
Outro and resource promotion
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