How to build a relationship-based business through community and consistency
Summary
Host Christina interviews real estate agent and coach Cher about building a successful business through generosity and local community engagement. They discuss overcoming the fear of sharing too much information, the importance of consistency during slow periods, and avoiding the sunk cost fallacy by abandoning strategies that don't align with personal values. Cher emphasizes making "deposits" in local networks to create effortless, relationship-based growth.
Topics discussed
Introduction and host background
Oversharing knowledge and coaching fears
Building real estate business via Instagram
Email marketing and doubling down in downturns
Local community events and networking
Curiosity, experimentation, and quitting platforms
Sunken costs in ads and aligning with life season
First steps for local community building
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