How We Used a Billboard to Celebrate and Build Our Community
Aug 27, 2026 · 18m
Summary
Christina and Maria reflect on renting a Toronto billboard to surprise and honor 25 members of their High 5 Women community. They discuss their complementary partnership dynamics, the logistical challenges of selecting honorees, and the importance of celebrating business milestones together. The episode emphasizes gratitude, encouraging listeners to recognize their community's role in their success and to find ways to celebrate shared achievements.
Topics discussed
Introduction and host energy dynamics
The billboard surprise and community reaction
Business partner roles and idea management
Mutual respect and autonomy in partnership
Funding the billboard through sponsorship
Designing the reveal and honoring members
The event experience and gratitude
Logistical challenges of selecting honorees
Celebrating milestones and community impact
Future ideas and closing remarks
Listen ad-free on Castria