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Can We Cool Data Centers With… Pee?

Sep 30, 2026 · 35m

Summary

Host Morgan Sung and guest Amanda Silverling investigate the viral "pee for data centers" marketing campaign by Jason Kelce, Garage Beer, and Liquid Death. They explore the environmental impact of AI-driven data center expansion, specifically the massive consumption of potable water for cooling. The episode features experts explaining why human urine is insufficient and impractical for cooling, while highlighting the growing public backlash against local data centers. It concludes by discussing viable alternatives like wastewater recycling and the increasing bipartisan opposition to AI infr…

Topics discussed

Sponsorships: LinkedIn, Uber, and United Airlines Show intro and listener question submission Jason Kelce's 'Save Humanity' pee campaign explained Guest intro: Amanda Silverling and the data center water crisis How data centers work and why they need so much water Public sentiment and the viral nature of the pee jars The premise: Could we actually cool data centers with pee? The math: Why human urine volume is insufficient Expert outreach and the complexity of cooling systems Why urine is a bad coolant: Smell, residue, and cleaning Space station water recycling and the cost of scaling Alternative: Using wastewater and the water cycle Sponsorships: LinkedIn Ads and Uber Share My Trip Industrial water reuse technologies and infrastructure gaps Challenges of retrofitting cities for recycled water Corporate investments: Meta, Amazon, and legislation Reputational risk driving tech company action The Great American Data Center Backlash and AI sentiment Cultural shift: AI usage, ethics, and the Hank Green controversy Conclusion: AI literacy and final thoughts Credits, sponsorships, and outro
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