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GoPro: The Billion Dollar Wipeout | Think it. See It. Do it. Boom. | 1

Jul 29, 2026 ยท 43m

Topics discussed

GoPro's 2016 earnings crisis and stock plunge Ad breaks and podcast promotions GoPro's rise, peak, and subsequent decline Nick Woodman's surfing origins and failed startups Developing the first waterproof camera mount Manufacturing challenges and sourcing from China Early sales efforts and the QVC breakthrough The QVC live pitch and initial success Transition to digital video and track testing Failed acquisition attempt during the 2008 crash YouTube explosion and Best Buy partnership Competition, media pivot, and the 2014 IPO Credits and production details
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