Build Mode Build Mode

How a Crisis Turned Julia Hartz Into the CEO Eventbrite Needed

Aug 27, 2026 · 58m

Summary

Julia Hartz, co-founder and former CEO of Eventbrite, discusses her journey from bootstrapping the company to navigating the 2008 financial crisis, an IPO, and the pandemic. She shares insights on crisis management, balancing shareholder expectations with customer needs, and the challenges of being one of the few women to lead a tech IPO. Hartz reflects on leadership lessons, the importance of transparency, and why taking Eventbrite private was the right strategic move for its long-term longevity.

Topics discussed

Introduction: Isabel's journey from MTV intern to CEO Founding Eventbrite: From Jackass to democratizing events The human need for connection and the shock of COVID Crisis management: Leading Eventbrite through the pandemic Fundraising lessons: Re-pitching Sequoia after rejection Co-CEO dynamics: Transitioning leadership with Kevin Taking Eventbrite public: IPO highs and public market realities Going private: The difficult decision to sell the company Navigating investor pressure and competitive threats Marketplace identity: Lessons from the live music venue conflict Life after CEO: Adjusting to freedom and future plans
Listen ad-free on Castria