How a Crisis Turned Julia Hartz Into the CEO Eventbrite Needed
Aug 27, 2026 · 58m
Summary
Julia Hartz, co-founder and former CEO of Eventbrite, discusses her journey from bootstrapping the company to navigating the 2008 financial crisis, an IPO, and the pandemic. She shares insights on crisis management, balancing shareholder expectations with customer needs, and the challenges of being one of the few women to lead a tech IPO. Hartz reflects on leadership lessons, the importance of transparency, and why taking Eventbrite private was the right strategic move for its long-term longevity.
Topics discussed
Introduction: Isabel's journey from MTV intern to CEO
Founding Eventbrite: From Jackass to democratizing events
The human need for connection and the shock of COVID
Crisis management: Leading Eventbrite through the pandemic
Fundraising lessons: Re-pitching Sequoia after rejection
Co-CEO dynamics: Transitioning leadership with Kevin
Taking Eventbrite public: IPO highs and public market realities
Going private: The difficult decision to sell the company
Navigating investor pressure and competitive threats
Marketplace identity: Lessons from the live music venue conflict
Life after CEO: Adjusting to freedom and future plans
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