The Persuasion Engine: AI-Powered Neuromarketing and Behavioral Science
Summary
Roger Dooley discusses the rise of "Neuromarketing 2.0," driven by cheaper tools, accessible behavioral science via AI, and AI-driven empathy. He argues that while customer psychology remains unchanged, AI democratizes access to insights previously reserved for large budgets. Dooley advises using AI to critique messages for friction and emotional impact before creation, helping marketers reduce resistance and improve persuasion through better understanding of human behavior.
Topics discussed
Sponsor: Total Wine & More
Sponsor: Stamps.com
Show intro and host welcome
The shift: Customers vs. Neuromarketing 2.0
The bottleneck: Access to behavioral science
Shift 1: Cheap tools for real insights
Shift 2: AI as an on-demand expertise assistant
Shift 3: AI-driven empathy and tone
Reducing resistance and B2B FOMU
Practical exercise: The 3-question audit
Conclusion and book promotion
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