How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence
Summary
Roger Dooley interviews Thomas Ramsoy, CEO of Nuance and author of *How to Make People Buy*, about neuromarketing and consumer neuroscience. They discuss how subconscious decisions drive purchases, the "one-second strategy" for digital ads, and the "corner of death" in ad design. Ramsoy also explains how AI models are being used to predict consumer responses and make neuroscience tools accessible to smaller businesses.
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