How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence
Summary
Roger Dooley interviews Thomas Ramsoy, CEO of Nuance and author of *How to Make People Buy*, about neuromarketing and consumer neuroscience. They discuss how subconscious decisions drive purchases, the "one-second strategy" for digital ads, and the "corner of death" in ad design. Ramsoy also explains how AI models are being used to predict consumer responses and make neuroscience tools accessible to smaller businesses.
Topics discussed
Sponsors and show introduction
Guest introduction: Thomas and Nuance
Book title and the term neuromarketing
Ethics and perception of neuromarketing
Market size and industry landscape
Neuroscience vs. behavioral economics
Limits of behavioral design and neuro-design
Unconscious decision-making and energy efficiency
Micro-decisions and attention management
Paint ad study: influence without awareness
Ad duration and the first second effect
The corner of death in advertising
AI models and predictive neuromarketing
Suggestive AI and personalized chatbots
Accessibility for small businesses and agencies
Resources and closing remarks
Outro and final sponsor message
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