Billboard On The Record Billboard On The Record

How Nostalgia Took Over the Music Industry w/ Rob Jonas

Sep 16, 2026 · 57m

Summary

Kristen Robinson interviews Luminate CEO Rob Jonas to analyze the surge in catalog music consumption, driven by streaming accessibility, sync placements in TV and film, and active catalog marketing. They discuss how algorithmic curation and generational nostalgia are shifting listeners toward older tracks, particularly in rock, while noting that overall music listening is still growing. The conversation also covers Luminate’s new initiative to detect and label AI-generated music, addressing industry concerns about fraud and consumer transparency. Finally, they explore emerging international…

Listen ad-free on Castria