Think Your Candy Tastes Different? You’re Not Wrong
Jul 30, 2026 · 16m
Summary
This episode explores "skimflation," where companies swap ingredients for cheaper alternatives to cut costs. Host Stacey Vanek-Smith interviews Brad Reese, grandson of the candy inventor, who noticed changes in Reese’s Peanut Butter Cups. The discussion covers consumer backlash, regulatory loopholes, and how brands like Hershey are responding to public pressure over perceived product quality declines.
Topics discussed
IBM: Embedding AI in business processes
Samsung Galaxy Z Fold 8: Sports and social media
Harley-Davidson: Freedom on the open road
Intro: Brad Reese and the changing taste of Reese's
Defining shrinkflation and skimpflation trends
Brad Reese investigates Hershey's ingredient changes
FDA labeling rules and other 'chocolatey' products
Sensory Spectrum: How companies replicate flavors
4imprint: Promotional products for businesses
Public.com: AI agents for automated investing
LinkedIn: Measuring ad spend and revenue
Consumer backlash: Brad Reese and Neil Chohan
Smart Balance: A case of successful reversal
Legal actions and the need for transparency
Hershey's 2027 recipe update and Brad's return
Outro: Subscription and social media links
Walmart: Career growth and training investments
Joybaby: Rotating car seats and strollers
Brex: AI-driven finance platform
Listen ad-free on Castria