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How a 17-Year-Old From Tehran Turned $750 Into a Toy Empire | Isaac Larian

Jun 25, 2026 ยท 1h 21m

Topics discussed

Introduction: From Tehran streets to toy empire Childhood in Iran: Poverty and anti-Jewish bullying Trauma: Father's debt, violence, and the walk to uncle Arrival in US: First job and the Spires Coffee Shop Identity, resilience, and the 'fear is the F-word' mantra Education: Civil engineering and the Iranian work ethic Early business: Mail order, Walkmans, and Olympic Sales Storytelling, failure, and lessons for his children The Nintendo Game & Watch deal and success in Japan Licensing Power Rangers and entering the toy industry Creating Bratz: The Walmart rejection and MGA origin Bratz launch: Advertising gamble and initial sales The Mattel lawsuit: Legal battle and settlement Meeting Sam Walton and the power of relationships Legacy, advice, and closing remarks
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