Better Offline Better Offline

The WSJ On Polymarket's Questionable Ads

Jul 1, 2026 · 34m

Summary

Host Ed Zitron interviews Wall Street Journal reporters Catherine Long and Caitlin Ostroff about Polymarket’s deceptive influencer marketing campaign. They reveal how the platform paid creators to use fake websites and simulated bets to falsely depict large winnings, targeting young Americans despite legal restrictions. The discussion covers the scale of this fraud, the broader risks of unregulated prediction markets, and ongoing CFTC investigations into these deceptive practices.

Topics discussed

Intro ads: Zepbound, Samsung, QuickBooks, Domino's Introduction to Polymarket's fake influencer marketing scheme How the fake betting videos were produced and targeted Investigating the dummy platform and uncovering the fraud Mid-roll ads: Square, Quince, Harley-Davidson, Ebglis Comparison between Polymarket and regulated platform Kalshi The financialization of prediction markets and user risks Mid-roll ads: Square, Quince, Harley-Davidson, Ebglis Polymarket's recruitment of college students and fraternities Regulatory gaps, FTC rules, and closing thoughts Outro and podcast credits
Listen ad-free on Castria