Ep 751 | How To Revive Running Stores - The Runlimited Story - Jonty Brown
Summary
Johny Brownay of Runlim discusses the rise of community-first running stores in London, explaining how they differentiate from traditional retail by prioritizing local run clubs and creative marketing. He details the financial challenges of high London overheads and the importance of long-term brand partnerships over one-off activations. The episode also covers product selection strategies, the shift toward fashion-led running culture, and how authentic community engagement drives customer loyalty and sales.
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