Is The Apple Vision Pro, Dead? Just Staying Afloat? Or Very Much Alive? (Apple Bitz XL, Ep. 385)
Summary
Host Brian Tong and guest Jeremy Duncan discuss recent Apple Vision Pro layoffs, arguing the headset is not dead but rather ahead of its time. They critique Apple’s lack of developer funding and unclear product definition while praising immersive features like Spatial Personas and sports broadcasts. The conversation highlights the device's high price and weight as barriers, yet emphasizes its potential for future spatial computing and unique immersive experiences.
Topics discussed
Intro and Whole Foods Market sponsorship
Guest introduction: Jay Dunn and Joy Rain
Apple layoffs in Siri and Vision Pro teams
Vision Pro's market position and pricing issues
Review stance: Immersive but not recommended
Product definition and lack of developer funding
Stalled gaming and the potential of Personas
Pepsi Zero Sugar advertisement
Challenges in creating immersive media content
User experience, Apple's attitude, and price barriers
Community evangelism and internal support
Jay's daily use: Personas and multi-monitor setup
Immersive home theater and 3D movie experience
Immersive sports: NBA, Baseball, and Gaussian Splats
Travel companion and Premiere Pro editing
Desired improvements: Weight, comfort, and price
Developer funding and unlocking full-body Personas
Vision Pro as a testbed for Apple Glasses
Passion for spatial computing and future vision
Conclusion, competitor landscape, and outro
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