Why Big Companies Make Bad Products - Steve Jobs | After Skool
Sep 13, 2026 · 10m
Summary
Steve Jobs explains how companies like IBM and Xerox lost product focus by promoting sales over craftsmanship, causing their innovation to rot. He emphasizes that great products require immense effort to navigate complex trade-offs and physical constraints. Using the analogy of a bicycle amplifying human efficiency, Jobs argues that computers are transformative tools that will rank among humanity's greatest inventions. He concludes by reflecting on the deeper, spiritual aspects of life that exist beyond material success and career.
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