How Celtic could grow & evolve with a visionary & ambitious CEO // ACSOM // A Celtic State of Mind
Summary
Host Paul John Dykes revisits viral clips of former Celtic CEO Don Mackay from June 2021, contrasting his ambitious vision for fan engagement and club modernization with the current leadership's lack of communication. The episode critiques the stark difference between Mackay’s proactive approach and the silence of current CEO Michael Nicholson and interim chairman Brian Wilson, who have offered few substantive updates since late 2025. Dykes analyzes the failed Wilfred Nancy appointment and the club’s regression to short-term loan strategies, arguing that the current management has stagnated…
Topics discussed
Introduction to the Sports Social Podcast Network
Viral clips from Don McKay's 2021 fan media meeting
Context: Celtic's 2021 crisis and leadership changes
Don McKay's vision for fan connectivity and engagement
How fan media gained access and was later banned
Contrasting McKay's engagement with current isolation
McKay on Ange Postecoglou's arrival and early goals
Analysis: Unfulfilled promises and missed opportunities
McKay on modernizing the club and benchmarking
Football structure, academy, and recruitment plans
Critique of current complacency and lack of change
Reflections on Ange Postecoglou's tenure and exit
Review of the 2021/22 transfer window successes
The decline under Rodgers and the return of O'Neill
The appointment of Wilfred Nancy and initial support
Michael Nicholson's disappearance from public view
Nicholson's final public appearance and Nancy defense
Brian Wilson's interim status and board refreshment
Critique of Wilson's 'unity' and engagement rhetoric
Analysis of the disastrous recent transfer window
The failure of 'Celtic Connect' and fan engagement
Wilson's empty promises for the upcoming summer
Current season failures and conflicting assurances
Conclusion: Words vs. reality and future interviews
Sponsor segment: Claude AI for podcast workflows
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