9to5Mac Overtime 065: Untelling parts of the story w/ special guest David Pogue
Mar 27, 2026 · 58m
Summary
David Pogue discusses his new book on Apple’s 50-year history, debunking myths like the iPod fish tank story and sharing insights from 150 interviews. He covers Steve Jobs’ quirky personality, the iMac’s risky design, and Tim Cook’s shift toward services and health tech. The episode also explores Apple’s future in AI and screenless interfaces, referencing the movie *Her*.
Topics discussed
Intro: The iPod 'air bubble' myth and book promotion
David Pogue's background: Musician to tech reviewer
Apple's history: From underdog to industry giant
Writing the book: Interviews with Apple legends
Bill Atkinson and the development of Face ID
Steve Jobs' personality and public perception
The 1997 turnaround and the iMac launch
Risky design choices: Floppy drives and headphone jacks
The iMac's origins and the MacBook Air
The Tim Cook era: Services, silicon, and health tech
Future of Apple: AI, privacy, and hands-free computing
Rapid fire: Underrated products and advice for creators
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