9to5Mac Overtime 9to5Mac Overtime

9to5Mac Overtime 065: Untelling parts of the story w/ special guest David Pogue

Mar 27, 2026 · 58m

Summary

David Pogue discusses his new book on Apple’s 50-year history, debunking myths like the iPod fish tank story and sharing insights from 150 interviews. He covers Steve Jobs’ quirky personality, the iMac’s risky design, and Tim Cook’s shift toward services and health tech. The episode also explores Apple’s future in AI and screenless interfaces, referencing the movie *Her*.

Topics discussed

Intro: The iPod 'air bubble' myth and book promotion David Pogue's background: Musician to tech reviewer Apple's history: From underdog to industry giant Writing the book: Interviews with Apple legends Bill Atkinson and the development of Face ID Steve Jobs' personality and public perception The 1997 turnaround and the iMac launch Risky design choices: Floppy drives and headphone jacks The iMac's origins and the MacBook Air The Tim Cook era: Services, silicon, and health tech Future of Apple: AI, privacy, and hands-free computing Rapid fire: Underrated products and advice for creators
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