99% Invisible 99% Invisible

Enshittification

May 5, 2026

Summary

Hosts Roman Mars and Chris Berube explore "inshittification," a term coined by Corey Doctorow describing how digital platforms degrade user experience to profit corporations. Using John Deere tractors as a case study, they discuss how software locks farmers into expensive manufacturer repairs, preventing independent fixes. The episode highlights the frustration of smart devices that prioritize corporate control over consumer utility and repairability.

Topics discussed

Sponsors: LinkedIn Ads and Buick Intro: Anger scale experiment setup Smart devices and the frustration of smart thermostats The digitization of modern tractors and auto-steer Tractor downtime, repair costs, and lost revenue for farmers Anger check and introduction to Corey Doctorow Defining 'Inshittification' and platform decay Digitification and the rise of connected household devices Right to repair: John Deere's software locks and proprietary parts Interoperability and Apple's anti-repair strategies Final anger rating and hope for legislative solutions
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