99% Invisible 99% Invisible

100 Objects #8: Billy Possum

Jul 10, 2026 · 36m

Summary

This episode explores how animal symbols shape American environmental attitudes, contrasting the enduring teddy bear with the failed "Billy Possum" mascot for President Taft. It examines the shift from fearing wildlife to empathizing with it, highlighting how the polar bear became a powerful icon for climate change activism. Despite its cultural resonance, the polar bear’s legal protection struggled against political and bureaucratic hurdles, illustrating the complex relationship between public sentiment and policy.

Topics discussed

Sponsors: AT&T Business and Indeed The origin story of the Teddy Bear Introducing the Billy Possum Historical shift in how Americans viewed bears The launch and failure of the Billy Possum Why the Teddy Bear succeeded and Possum failed Sponsors: Empower, Squarespace, and Quince Using animals as symbols for environmental causes The search for a climate change mascot The Polar Bear as a climate change icon Limitations of symbolic environmental activism Credits and outro
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