100 Objects #11: Brannock Device
Summary
Host Roman Mars and guest Paul Lucas explore the history of the Brannock device, the iconic metal tool used to measure feet for shoe fitting. They discuss its invention by Charles Brannock in 1925, its critical role in equipping U.S. military personnel during World War II, and its enduring design. The episode contrasts the company’s simple, quality-focused business model with modern private equity practices, highlighting the device’s resilience and cultural significance.
Topics discussed
Sponsors: Thumbtack and SimpliSafe
Introduction: The Brannock Device in 1925
Nostalgia and the simplicity of the device
Guest Paul Lucas and his obsession
Charles Brannock's invention story
Military adoption and WWII impact
Sponsors: Peloton, Monday.com, Beautyrest, SimpliSafe
Enduring design and Charles Brannock's death
Company succession and American manufacturing
Quality control: The Payless ShoeSource story
Private equity and the fall of Payless
Contrasting business values and modern sales
Pop culture: Mad Max and indestructibility
Credits and production details
Listen ad-free on Castria